Google: personal assistant, or global overlord?

翻訳記事も出てくるのだろうが、印象深い内容だったのでクリッピング。

"The goal is to enable Google users to be able to ask the question such as 'What shall I do tomorrow?' and 'What job shall I take?'" Schmidt told the paper. One tool for doing that, he said, will be the iGoogle product, formerly known as the Personalized Home Page.
Google: personal assistant, or global overlord? | News Blogs - CNET News

Blog community response:
"Slowly, it is dawning upon many of us that Google is just another ruthless company competing in a ruthless winner-takes-all market, where 'don't be evil' often means 'don't be stupid'."--MediaVidea

Google警鐘論の参考になりそうなのは、こんな社会学の本なのだろう。
どこかにフーコーの香りを漂わせながら･･･。