Google has created a search site without any Google branding to test new features. The site, SearchMash, has a simple blue and white interface with a search bar and an option to click on "popular searches."
With SearchMash, Google "plans to test user interface ideas without Google's brand somehow skewing the tests," Danny Sullivan, editor of Search Engine Watch.com wrote in a blog posting on Monday. "It's pretty slick."
Google's New SearchMash Test Site
Q. Why is it not on Google Labs?
Google Labs continues to be a great site for Google to launch new products that may not be ready for prime time yet, frequently and quickly. In this case, one of the important factors we wanted to address was the influence that may come from Google branding. Creating a separate site will help us gather more objective data about user response to new interfaces.